Insights Director - Experience Design


This position is no longer open.

Job Number: 10768

External Description: At Ford Motor Company, we believe freedom of movement drives human progress. We also believe in providing you with the freedom to define and realize your dreams. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career potential as you help us define tomorrow's transportation.

We're in the midst of the biggest change the automotive industry has ever seen. Just as cars changed the world over the last century, new technologies such as self-driving cars, electric powertrains, and connected vehicles will radically reshape how we live, work, and play in the next hundred years.

As a member of the Experience Design (XD) Team, you'll be at the heart of creating that future.
Every day, Ford's vehicles, and services support millions of people around the world. You'll craft every touchpoint our customers encounter, designing people and society's needs into the heart of our next generation of out-of-vehicle products, services, and experiences.

What you'll be able to do:
XD Insights Directors lead the team through a journey of human-centered research to uncover insights that contribute to all phases of the experience design process. They champion the voice of the user and leverage inspiration to discover hidden opportunities.

  • Work across project teams to steward excellent outcome delivery
  • Work with experience design teams to help use methods such as field observation, analogous research, conversations with experts and extreme users, concept evaluation, and participatory design to explore the edge of what's possible in the now, near, and far timeframe
  • Push and inspire the teams in their use of new methods for research
  • Work with teams to synthesize research findings, unearth systems-level patterns and frameworks and make research findings relevant and actionable for design
  • Participate in design critiques with teams, providing guidance, coaching and constructive feedback in service of delivering world-class research
  • Define and guide teams in standards for research ethics
  • Maintain constant awareness of emerging talent needs in the craft of experience design research and work with the Senior team to fulfill those needs
  • Manage communication with internal stakeholders and external partners
  • Invest in the growth of teams' research capabilities by supporting the learning and development of Experience Design Researchers and Designers learning more about our research process
  • Ensure that our design research capability is understood and accessible across different internal organizations
  • Accountable for research scope, process, content, and deliverables
  • Supporting the recruitment, onboarding, and skill development of the research team

The minimum requirements we seek:
  • Bachelor's degree in Sociology, Anthropology, Psychology, Design or related field
  • 10+ years' qualitative research experience culminating in a sound ability to scope a research process, lead fieldwork, conduct interviews and do desk research
  • 6+ years' experience leading highly collaborative design teams in human-centered design

Our Preferred qualifications:
  • Master's degree or PhD in Sociology, Anthropology, Psychology, Design or related field, or equivalent experience
  • Experience of working closely with engineering teams on product and digital service delivery
  • Experience of designing and/or facilitating group collaboration workshops
  • Experience of using design thinking and/or human-centered design in a formal, in-person setting
  • Passionate about automotive and mobility industry.

What you'll receive in return:
As part of the Ford family, you'll enjoy excellent compensation and a comprehensive benefits package that includes generous PTO, retirement, savings and stock investment plans, incentive compensation and much more. You'll also experience exciting opportunities for professional and personal growth and recognition.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.

For information on Ford's salary and benefits, please visit:

At Ford, the health and safety of our employees is our top priority. Vaccination has been proven to play a critical role in combatting COVID-19. As a result, Ford has made the decision to require U.S. salaried employees to be fully vaccinated against COVID-19, unless employees require an accommodation for religious or medical reasons. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination or an approved medical or religious exemption.

Job Number: 63584BR

Community / Marketing Title: Insights Director - Experience Design



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